Update cookies preferences
Jalpi Logo
  • Pricing
  • Solutions
    • Education
    • HealthCare
    • Marketing Agencies
    • Ecommerce
    • Travel and Tourism
    • Restaurant & Food Business
    • Beauty & Cosmetics Brand
    • Spas and Salons
    • Automotive Industry
    • Home Decor & Furnishings
    • Real Estate
    • Freelancer and Consultant Sales
    • Banking & Finance
  • About
  • Contact
  • Resources
    • Blog
    • KnowledgeBase
    • Developers API
  • BOOK DEMO
  • Login

Categories

  • 8 Inbox & Channel
  • 1 Chatbot
  • 3 Contact
  • 3 WABA Messaging
  • 1 Pricing & Plans

Popular Articles

  • How an Inbox System Enhances Customer Communication?
  • How a User Agent System Enhances Operational Efficiency?
  • How a Channels System Enhances Communication Efficiency?
  • How to Use WhatsApp Chatbot Drag & Drop Editor
  • How to Add Jalpi Web Widget in Shopify Store

Latest Articles

  • WhatsApp Message Template Formatting Rules
  • How to Blacklist Conversations: A Step-by-Step Guide
  • Creating Effective Automation Rules for WhatsApp Business API Messaging
  • Canned Responses for Inbox
  • Recurring Based Plan

WhatsApp Template Messaging

/ WABA Messaging /WhatsApp Template Messaging
  • May Sat 11, 2024
  • WABA Messaging
  • Total Views:  728

Sending Template Messages

WhatsApp message templates are specific message formats that businesses use to send out notifications or customer care messages to people that have opted in to notifications. Messages can include appointment reminders, shipping information, issue resolution or payment updates.

Currently, you can send the following template types:

  • Text-based message templates
  • Media-based message templates
  • Interactive message templates   

  

Template Pacing

Starting April 30, 2024, Template Pacing Applies to Marketing and Utility Templates

As of April 30, 2024, template pacing now applies to both Marketing and Utility templates.

For Marketing Template campaigns with fewer recipients that do not reach their 'pace limit', their messages will not be subjected to pacing. The 'pace limit' number is dynamically determined by Meta and may vary depending on the template or business.

Template pacing is a mechanism designed to provide time for customers to offer early feedback on newly created or unpaused marketing or utility templates. This process identifies and pauses templates that have received poor feedback, giving businesses the opportunity to adjust their contents before they are sent to a large number of customers. This proactive approach reduces the likelihood of negative feedback negatively impacting the business.

Template pacing applies to both utility and marketing templates. Newly created templates, paused templates that are unpaused, and templates lacking a GREEN quality rating are potentially subject to pacing. Template quality history, such as low quality resulting in a template pause, is one of the primary reasons for template pacing, and you may observe other templates being paced accordingly.

When a template is paced, messages will be sent normally until an unspecified threshold is reached. Subsequently, messages using that template will be held to allow sufficient time for customer feedback. Upon receiving a positive quality signal, subsequent messages using that template will be scaled to the entire target audience. Conversely, if a negative quality signal is received, subsequent messages using that template will be dropped, providing the business with an opportunity to adjust content, targeting, etc.

Utility Template Pacing

Pacing for utility templates applies only if a utility template has been paused previously. Following the pausing of a utility template, newly created templates, paused templates that are unpaused, and templates lacking a GREEN quality rating are potentially subject to pacing for the subsequent 7 days.

WhatsApp message templates are specific message formats that businesses use to send out notifications or customer care messages to people that have opted in to notifications. Messages can include appointment reminders, shipping information, issue resolution or payment updates.

Delivery Sequence of Multiple Messages

When sending a series of messages, the order in which messages are delivered is not guaranteed to match the order of your API requests. If you need to ensure the sequence of message delivery, confirm receipt of a delivered status in a messages webhook before sending the next message in your message sequence.

Per-User Marketing Template Message Limits

We are rolling out new approaches, starting with consumers in India, that create high-quality user experiences and maximize marketing template message engagement. This may include limiting the number of marketing template message a person receives from any business in a given period of time, starting with a small number of conversations that are less likely to be read. Note that the limit is determined based on the number of marketing template message that person has already received from any business, and is not related to your business specifically.

The limit only applies to marketing template messages that would normally open a new marketing conversation. If a marketing conversation is already open between you and a WhatsApp user, you may send one additional marketing template message. Further marketing template messages can only be sent in an open marketing conversation if the person responds to any message.

Example:

  • The first marketing template message is delivered and opens a new 24-hour marketing conversation customer service window. The per-user marketing template message limit applies
  • A second marketing template message can be sent in an existing conversation.
  • Each time the WhatsApp user responds in an existing conversation window, you can send one additional marketing template message. You can also send unlimited free-form messages.

How We Notify via Error Code

Soon, we will also introduce a new error code to help businesses understand when a message has not been delivered in order to maintain ecosystem health.

If a marketing template message is not delivered to a given user due to the limit, Cloud API will return error code 131049 with the description “This message was not delivered to maintain a healthy ecosystem.”

If you do receive this error code and suspect it is due to the limit, avoid immediately resending the template message. Doing so will only result in another error response since the limit may be in effect for differing periods of time. Instead, retry sending the message in increasingly larger time increments until it is delivered.

We will continue to refine our approach, and we appreciate your partnership as we invest in making WhatsApp the best possible experience for your business and your customers.

jalpi Logo

Send WhatsApp marketing messages and transactional notifications to your customers using WhatsApp Cloud API

ISO 27001 ISO 9001 Meta Business Partner
Jalpi
Login / Client Hub
About Us
Free Trial
Pricing
Contact Us
FAQ's
Resources
Developer API
Blog
Knowledge Base
Inbox & Channel
Chatbot
Contact Management
WABA Messaging
Resources
WhatsApp Business for Education
WhatsApp Business for Healthcare
WhatsApp Business for Marketing Agencies WhatsApp Business for Ecommerce WhatsApp API for Hospitality
Business Communication Strategies
How to Apply for Green tick
How to Set Up WhatsApp Cloud API
Generate Organic Leads Using WhatsApp
Terms & Conditions | Privacy & Policy| Cookies Preferences
© Copyright 2025. Jalpi by KonceptWise Digital Media Pvt Ltd. Chat on WhatsApp